Business https://www.newsx.com Wed, 04 Oct 2023 03:24:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.newsx.com/wp-content/uploads/2022/10/cropped-favicon-32x32.png Business https://www.newsx.com 32 32 IHC from Abu Dhabi Elevates Holding in Adani Enterprises to 5.04% https://www.newsx.com/ihc-from-abu-dhabi-elevates-holding-in-adani-enterprises-to-5-04/ Tue, 03 Oct 2023 18:10:42 +0000 https://www.newsx.com/?p=756441 Abu Dhabi’s International Holding Company (IHC) has boosted its stake in Adani Enterprises Ltd (AEL) by 0.06% to reach 5.04%, as disclosed in an exchange filing on Tuesday. This development follows IHC’s divestment of its holdings in Adani Green Energy and Adani Transmission just last week. The estimated value of the 0.06% stake stands at ₹153.6 crore, based on Tuesday’s volume-weighted average price of Adani Enterprises.

In response to this increase in stake, a spokesperson from the Adani Group expressed their satisfaction with IHC’s decision, emphasizing the validation of AEL’s status as a global leader in nurturing new businesses, particularly in sustainable infrastructure, global aviation infrastructure development, and equitable energy transition. They viewed IHC’s enhanced stake as a strong endorsement of AEL’s solid capital expenditure plans, governance, and transparency. The spokesperson also highlighted the significance of the long-term partnership with IHC, showcasing India’s growth potential and the substantial returns it offers to stakeholders.

IHC, in a statement to the Abu Dhabi stock exchange, described this strategic increase as a testament to their belief in AEL’s world-leading incubation model. They emphasized the strength of AEL’s airports, data centers, green hydrogen initiatives, and other businesses, showcasing its ability to leverage India’s robust growth trajectory. IHC expressed its continued interest in exploring distinctive investment opportunities in India to maximize returns for stakeholders.

Last week, IHC had announced the sale of its 1.26% stake in Adani Green Energy Ltd and 1.41% stake in Adani Energy Solutions as part of a portfolio rebalancing strategy.

As of the June quarter, IHC’s Green Vitality Rsc Ltd. and Green Enterprises Investment Holding Rsc Ltd. collectively owned 4.55% of AEL. On Tuesday, Adani Enterprises’ shares closed 1.02% lower at ₹2387.55 per share on the BSE.

Global investors, following concerns raised by short-seller Hindenburg in January, have started to regain confidence and invest in the conglomerate. According to Reuters, French oil major Total Energies invested $300 million in Adani Green Energy last month to establish a joint venture for wind and solar farm development. Previously, the sovereign fund Qatar Investment Authority (QIA) had invested $500 million for a 2.7% stake in Adani Green Energy. In August, investment firm GQG Partners acquired an 8.1% stake in Adani Power for $1.1 billion via block deals.

Also Read: NewsX Exclusive: Ex-Canadian Health Minister Ujjal Dosanjh on India-Canada Trust Amid Khalistani Extremism
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Stock Market Ends in Red Amid Weak Global Cues https://www.newsx.com/stock-market-ends-in-red-amid-weak-global-cues/ Tue, 03 Oct 2023 11:00:04 +0000 https://www.newsx.com/?p=756398 Amidst a backdrop of unfavorable global cues, the Indian stock market concluded in the negative territory. International markets experienced significant upheaval, causing ripples across global financial hubs and affecting Indian equities.

At the close of trading, the Sensex reported a decline of 323.09 points, settling at 65,505.32, while the Nifty also ended in negative territory, closing 109.55 points lower at 19,528.75. Among the Nifty companies, there were 12 advances and 37 declines, highlighting the widespread pressure on the market.

Notable gainers among the Nifty firms included Bajaj Finance, Larsen & Toubro (LT), Titan, Bajaj Finserv, and Adani Ports, indicating resilience in select sectors. On the other hand, key losers at the closing bell included ONGC, Eicher Motors, Maruti, Hindalco, and Dr. Reddy.

In the midst of these market fluctuations, the World Bank maintained its GDP growth forecast for India in the financial year 2023-24 at 6.3 percent, underscoring the nation’s resilience in the face of a challenging global environment.

Dhruv Sharma, a senior economist at the World Bank, stated, “Our team expects India’s growth in this fiscal year, 2023-24, to be 6.3 percent. This number remains unchanged from our previous projection, which was issued six months ago. We anticipate that growth will be supported by robust private investment and anticipate strength in the services sector. The moderation from last year’s growth rate of 7.2 percent is primarily due to moderating consumption and challenging external conditions.”

Persistent negative sentiment in global markets weighed heavily on Indian stock indices, particularly impacting sectors such as Oil and Gas, Automobiles, and Pharmaceuticals.

Varun Aggarwal, founder and managing director of Profit Idea, noted, “Nifty closed in the red today in line with expected global sentiments. Oil & Gas, Automobiles, and Pharma shares dragged the index down.” He also cautioned traders to exercise caution and avoid overnight positions in the current global sentiment.

Throughout the trading session, the Nifty made two attempts to breach the crucial 19,500 level but ultimately held above that threshold at the close. The presence of substantial put writing at the 19,200-19,300 levels indicated a cautious trading sentiment and provided some support.

Analysts emphasized the importance of closely monitoring market behavior in the face of ongoing weak global sentiments and recommended risk-defined strategies for market participants. For investors, the decline presented an opportunity to accumulate fundamentally strong stocks on market dips, preferably in a staggered manner.

Key sectors to watch in the medium term included Information Technology, Metals, Financial Services, and Banks, which displayed relative strength amid market turbulence. Despite the day’s challenges, the overall bias for Indian markets remained positive, contingent on the market staying above the key support level of 18,887.

However, the market’s resilience will be tested in the coming days as it navigates the uncertain global landscape.

Also Read: World Bank Holds India’s Projected GDP Growth for 2023-24 Steady at 6.3%
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Apple Inc To Surpass Samsung As Largest Smartphone Brand For 1st Time https://www.newsx.com/apple-to-surpass-samsung-as-largest-smartphone-brand/ https://www.newsx.com/apple-to-surpass-samsung-as-largest-smartphone-brand/#respond Sat, 02 Sep 2023 12:36:05 +0000 https://www.newsx.com/?p=753473 Apple is on the brink of claiming the title of the world’s largest smartphone brand in 2023, marking a historic milestone as it surpasses Samsung for the first time. This revelation stems from a recent report by the well-regarded Apple analyst, Ming-Chi Kuo, known for his precise forecasts concerning Apple’s product developments.

Kuo’s report, published on Medium, anticipates that Apple is poised to ship an impressive 220-225 million iPhone units in 2023. Meanwhile, Samsung’s shipment figures are estimated to be capped at 220 million units, largely attributed to the ongoing global chip shortage.

The forward-looking analysis also points to Apple maintaining its dominant position in 2024, with a target of dispatching 250 million iPhone units. Conversely, Samsung’s outlook appears more conservative in comparison.

This projection of Apple’s ascendancy in the smartphone market coincides with the company’s imminent launch of the iPhone 15 series, slated for September 12. The highly anticipated iPhone 15 Pro is expected to introduce substantial enhancements across various facets, including an upgraded camera system, notably larger batteries, and the incorporation of titanium bodies. However, Kuo cautioned that the shipment of iPhone 15 units might encounter delays due to supply chain complications, particularly affecting the iPhone 15 Pro Max model, which is reportedly facing the most substantial impact.

Despite these challenges, Kuo conveyed an optimistic outlook regarding Apple’s stock performance in the short term, emphasizing that the market’s prevailing pessimism regarding iPhone 15 sales may be excessive. He also noted that the mass shipment of the iPhone 15 Pro Max is set to commence this week, potentially alleviating some of the concerns surrounding availability.

Apple’s imminent rise to the pinnacle of the smartphone industry stands as a noteworthy achievement, considering Samsung’s nearly decade-long reign as the leader. As the iPhone 15 launch looms on the horizon, Apple enthusiasts and investors alike eagerly await the company’s latest offerings and innovations.

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RBI keeps Repo Rate Unchanged At 6.5%, Maintaining A Pause For The Third Consecutive Time https://www.newsx.com/rbi-keeps-repo-rate-unchanged-at-6-5/ https://www.newsx.com/rbi-keeps-repo-rate-unchanged-at-6-5/#respond Thu, 10 Aug 2023 07:14:32 +0000 https://www.newsx.com/?p=751085 In its three-day monetary policy committee meeting, the Reserve Bank of India unanimously opted to maintain the repo rate at 6.5%, as most financial markets estimated.
RBI Governor Shaktikanta Das said on Thursday at a press conference, “Monetary Policy Committee decided unanimously to keep the repo rate unchanged at 6.5%”

The Reserve Bank of India (RBI) usually holds six meetings within a financial year, occurring every two months. During these meetings, the RBI makes decisions regarding interest rates and the money supply. The third meeting of the 2023-24 fiscal year commenced on a Tuesday.

During its prior session in early June, the monetary policy committee of the central bank reached a unanimous agreement to maintain the repo rate at 6.5%, a decision that was widely anticipated by the majority of analysts. Similarly, in its April meeting, the RBI also opted to keep the repo rate unchanged.
The repo rate represents the interest rate at which the RBI provides loans to other banks.

The central bank may have chosen to once again adjust the main interest rate due to a continual decrease in inflation, currently at its lowest point in 18 months, and the possibility of further reduction. While inflation has been a source of worry for various nations, including developed economies, India has effectively navigated its path of inflation.

With the exception of the halt in April, the RBI has increased the repo rate by a total of 250 basis points, or 6.5%, since May 2022 in an effort to combat inflation. Raising interest rates is one monetary policy tool that frequently works to reduce demand in the economy and lower inflation.

For three consecutive quarters, India’s consumer price inflation remained higher than the RBI’s target of 6 percent, only returning to the RBI’s preferred range in November 2022. As per the flexible inflation targeting framework, the RBI is considered unsuccessful in controlling price increases if the inflation measured by the Consumer Price Index (CPI) remains beyond the range of 2-6% continuously for three quarters.

Also Read: PM Modi Holds Meeting with Senior Union Ministers to Discuss Govt’s Strategy in Parliament

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Ashique Thahir: Driving Innovation and Diversification in Team Thai’s Business Empire https://www.newsx.com/ashique-thahir-driving-innovation-and-diversification-in-team-thais-business-empire/ https://www.newsx.com/ashique-thahir-driving-innovation-and-diversification-in-team-thais-business-empire/#respond Sat, 03 Jun 2023 06:02:36 +0000 https://www.newsx.com/?p=746718 Ashique Thahir is an innovative entrepreneur who has played a pivotal role in the success of Team Thai, a thriving business empire based in Kerala. Under Thahir’s visionary leadership, Team Thai has diversified its ventures across multiple industries, including FMCG, food, transport, and plantations.

Team Thai’s consumer products division is home to prestigious brands like Gladys Toilet Soap, Iva Dish-Wash Gel, and SunPlus Liquid Detergent. These brands have not only set new industry standards but also consistently deliver high-quality consumer goods.

In 1992, Thahir spearheaded Team Thai’s expansion into the logistics industry with the establishment of Aghin Roadways (ARS). Known for its reliability and efficiency, ARS has become a trusted transport service provider to leading companies, solidifying Team Thai’s reputation as a valuable business partner.

Driven by a strong commitment to sustainability, Thahir guided Team Thai’s entry into the agriculture sector through Aysha Plantations. Spanning an impressive 800-acre area in Wayanad, Aysha Plantations specializes in the cultivation of tea, coffee, pepper, ginger, and more. It caters to both domestic and international markets while adhering to environmentally conscious farming practices. Aysha Plantations serves as a testament to the parallel pursuit of development and environmental protection.

Thahir’s passion for automobiles and exploration led him to co-produce and co-host the highly acclaimed travel and motoring television show, ‘Car and Country.’ Originally aired on Fox International and later on Amazon Prime, the show takes viewers on captivating journeys to famous tourist destinations, including France, England, Spain, Scotland, and most recently, Kerala in India. Italy is scheduled for coverage in 2023, and discussions are underway with several countries interested in promoting unconventional tourism. The partnership of the show with Emirates, renowned for its commitment to travel and destinations, further highlights the program’s exceptional quality and value.

Thahir’s exceptional entrepreneurship has propelled Team Thai to establish itself as a diversified business empire. With a strong focus on excellence, sustainability, and innovation, the company consistently sets new benchmarks in the business world. Team Thai’s illustrious portfolio, consisting of consumer brands, transport services, and agricultural ventures, serves as an inspiration to others in the industry.


 

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Four promising startups secure INR 80 lakhs in seed funding to fuel their expansion https://www.newsx.com/4-promising-startups-secure-inr-80-lakhs/ https://www.newsx.com/4-promising-startups-secure-inr-80-lakhs/#respond Sat, 27 May 2023 08:05:13 +0000 https://www.newsx.com/?p=746099 Gurugram-based business school, Masters’ Union, recently hosted its highly anticipated Startup Challenge, showcasing the entrepreneurial prowess of its master’s students. The event garnered immense attention from venture capitalists (VCs) and witnessed remarkable success, with six student teams raising an impressive INR 80 lakhs in seed funding and securing commitments from eager investors.

The student-run Investment Fund at Masters’ Union played a pivotal role in supporting promising startups, providing generous seed funding to the most outstanding participants. Three winners emerged from the competition, with 73 Boston claiming the first position and receiving a substantial grant of Rs. 15 lakhs. Buzzinga secured the second position, earning Rs. 10 lakhs, while Soul Gappa took home Rs. 5 lakhs as the third-place winner. Notably, Crispee and Buzzinga also secured on-the-spot seed funding of Rs. 25 lakhs each from The India Network, highlighting the exceptional potential of these startups.

The presence of renowned investors from prestigious firms, including Sequoia Capital, Huddle, Lumis Ventures, Nexus Ventures Partner, and Infoedge Ventures, among others, added immense value to the event. The venture capitalists actively engaged with the participants, displaying great interest in their ideas and challenging them with insightful questions during the short but rigorous Q&A sessions.

Pratham Mittal, the Founder of Masters’ Union, expressed his satisfaction with the event’s outcome and emphasized the importance of cultivating a forward-thinking mindset in business education. He stated, “The Startup Challenge at Masters’ Union demonstrated our commitment to preparing students for the challenges of the business world through hands-on experiences. Running a business is the best way to understand it.” Mittal commended the students for embracing innovation and showcasing a comprehensive understanding of entrepreneurship, asserting that these brilliant minds would undoubtedly make a significant impact on the business world.

The Startup Challenge featured eleven teams of young entrepreneurs, presenting a diverse range of startup ideas encompassing fintech, faith-tech, quick-service restaurants (QSR), fast-moving consumer goods (FMCG), and more. Each team had a brief three-minute window to pitch their ideas, followed by the rigorous Q&A session with venture capitalists. The questions focused on areas such as research, risk analysis, and future plans, providing valuable insights to the budding entrepreneurs.

The event fostered meaningful interactions between the participants and seasoned venture capitalists, creating an invaluable platform for the graduating cohort of postgraduate students to showcase their innovative ideas. Furthermore, the networking opportunities facilitated connections with industry experts and fellow entrepreneurs, inspiring a spirit of collaboration and knowledge exchange.

Masters’ Union’s Venture Initiation Programme Startup Challenge not only served as a catalyst for future innovations but also highlighted the institution’s commitment to providing exceptional opportunities for young entrepreneurs. With its cutting-edge education and mentorship programs, Masters’ Union aims to transform the entrepreneurial landscape and empower emerging talents to leave an indelible mark on the world of business.

The Startup Challenge was a resounding success, embodying the spirit of entrepreneurship and innovation that Masters’ Union instills in its students. As the institution continues to nurture and support aspiring entrepreneurs, it is evident that the business world can anticipate groundbreaking ideas and transformative ventures from the talented graduates of Masters’ Union.

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Drop Servicing: A New Trend in Online Entrepreneurship https://www.newsx.com/drop-servicing-a-new-trend-in-online-entrepreneurship/ https://www.newsx.com/drop-servicing-a-new-trend-in-online-entrepreneurship/#respond Sun, 12 Mar 2023 13:30:11 +0000 https://www.newsx.com/?p=747129 In the vast landscape of online entrepreneurship, new trends constantly emerge, reshaping the way individuals create businesses and generate income. One such trend that has gained significant momentum in recent years is drop servicing. This innovative business model flips the script on traditional service provision, offering entrepreneurs exciting opportunities to capitalize on their skills and knowledge without directly performing the services themselves. In this article, we will delve into the world of drop servicing, exploring what it is, how it works, and the potential it holds for aspiring online entrepreneurs.

Understanding Drop Servicing:

Drop servicing is a business model that revolves around acting as a middleman or intermediary between clients seeking services and talented freelancers or agencies capable of fulfilling those services. Similar to dropshipping, where products are sourced from suppliers and sold to customers without physically handling the inventory, drop servicing applies the same concept to service-based businesses. As a drop service entrepreneur, you connect clients with highly skilled professionals who perform the requested services, while you handle the client relationship, marketing, and project management aspects.

How Drop Servicing Works:

  1. Niche Selection: Just like any other business, the first step in drop servicing is identifying a specific niche or industry to focus on. This could range from web development and digital marketing to graphic design or content writing. By selecting a niche, you can target your marketing efforts and position yourself as an expert in that field.
  2. Building a Website: Creating a professional website is crucial for showcasing your services, attracting clients, and building credibility. Your website should highlight the benefits of working with your drop servicing business and provide clear information about the services you offer.
  3. Finding Service Providers: Once you have identified your niche, it’s essential to establish relationships with talented freelancers or agencies who can fulfill the services you will be offering. Conduct thorough research, vet potential service providers, and ensure they have the necessary skills and expertise to deliver high-quality results to your clients.
  4. Marketing and Client Acquisition: Successful drop servicing ventures rely heavily on effective marketing strategies. Utilize digital marketing techniques such as content marketing, social media advertising, search engine optimization (SEO), and email marketing to attract clients and generate leads. Position yourself as a trusted partner who can efficiently manage projects and deliver exceptional results.
  5. Project Management and Communication: As a drop service entrepreneur, you act as a liaison between clients and service providers. Effective project management and clear communication are vital for ensuring smooth operations. Utilize project management tools and establish efficient communication channels to facilitate collaboration and streamline the delivery of services.

Benefits of Drop Servicing:

  1. Low Overhead Costs: Unlike traditional service-based businesses that require substantial investments in infrastructure and equipment, drop servicing can be initiated with minimal overhead costs. As a middleman, you eliminate the need for expensive physical assets, allowing you to focus on client acquisition and relationship management.
  2. Scalability: Drop servicing businesses possess tremendous scalability potential. As you expand your client base and build a network of reliable service providers, you can take on more projects simultaneously without the need to directly perform the services yourself. This scalability opens the door to significant revenue growth and the ability to handle multiple streams of income.
  3. Flexibility and Freedom: Drop servicing offers entrepreneurs the freedom to work from anywhere and at any time. With the right systems and processes in place, you can manage your business remotely, allowing for a flexible lifestyle and the opportunity to pursue other personal or professional endeavors.

Conclusion:

Drop servicing represents an exciting and innovative approach to online entrepreneurship. By capitalizing on the skills and expertise of talented freelancers or agencies, drop servicing entrepreneurs can create profitable businesses without directly performing the services themselves. With a well-defined niche, effective marketing strategies, and efficient project management, this business model offers scalability, low overhead costs, and the freedom to work from anywhere. As the trend continues to grow, now is an opportune time to explore the world of drop servicing and embark on your entrepreneurial journey in the dynamic online business landscape.

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The Future of E-commerce: Trends and Innovations in Online Money-Making https://www.newsx.com/the-future-of-e-commerce-trends-and-innovations-in-online-money-making/ https://www.newsx.com/the-future-of-e-commerce-trends-and-innovations-in-online-money-making/#respond Wed, 18 Jan 2023 09:25:55 +0000 https://www.newsx.com/?p=747134 The world of e-commerce has experienced a significant transformation in recent years, driven by advancements in technology, changing consumer behaviors, and the global shift towards digitalization. As we look to the future, it becomes increasingly crucial for online entrepreneurs to stay ahead of the curve and anticipate the emerging trends and innovations that will shape the landscape of online money-making. In this article, we explore the exciting prospects and advancements that lie ahead in the future of e-commerce.

  1. Artificial Intelligence (AI) and Personalization:

Artificial Intelligence is revolutionizing the way businesses interact with customers online. Through machine learning algorithms, AI can analyze vast amounts of customer data to understand preferences, predict buying patterns, and offer personalized recommendations. In the future, AI-powered chatbots and virtual assistants will enhance customer support experiences, providing instant assistance and improving overall satisfaction. Personalized marketing campaigns based on individual preferences will become the norm, increasing customer engagement and driving conversions.

  1. Voice Commerce:

Voice technology, powered by virtual assistants like Amazon’s Alexa and Apple’s Siri, is rapidly gaining popularity. Voice commerce allows users to make purchases and conduct transactions using voice commands. As voice recognition technology becomes more sophisticated, the future of e-commerce will witness a surge in voice-activated transactions. Online entrepreneurs must optimize their platforms for voice search and create seamless voice-based shopping experiences to capitalize on this emerging trend.

  1. Augmented Reality (AR) and Virtual Reality (VR):

Augmented Reality and Virtual Reality technologies are transforming the way consumers interact with products online. By creating immersive experiences, AR and VR enable customers to visualize products in their physical environment, try on virtual clothing, or explore virtual showrooms. In the future, e-commerce platforms will integrate AR and VR technologies to enhance the shopping experience, reduce return rates, and increase customer confidence in online purchases.

  1. Social Commerce and Influencer Marketing:

Social media platforms have become powerful channels for e-commerce. Social commerce blurs the lines between social media and online shopping, allowing users to discover and purchase products directly from their favorite social media platforms. Additionally, influencer marketing plays a vital role in promoting products and driving sales. In the future, e-commerce entrepreneurs will need to leverage social commerce features, collaborate with influencers, and create authentic social media experiences to effectively engage customers and increase conversions.

  1. Cryptocurrency and Blockchain:

Cryptocurrencies, such as Bitcoin and Ethereum, are gaining wider acceptance as a form of payment. The integration of cryptocurrency into e-commerce platforms will offer customers more payment options and streamline cross-border transactions. Blockchain technology, known for its transparency and security, will revolutionize supply chain management by ensuring traceability and authenticity. Implementing cryptocurrency payment options and blockchain solutions will be key considerations for online entrepreneurs in the future.

  1. Sustainable and Ethical E-commerce:

Consumers are increasingly conscious of sustainability and ethical practices. In the future, e-commerce businesses must prioritize eco-friendly packaging, ethical sourcing, and fair trade practices. Adopting sustainable and ethical approaches will not only attract environmentally-conscious customers but also contribute to building a positive brand image and fostering long-term customer loyalty.

Conclusion:

The future of e-commerce promises exciting opportunities for online entrepreneurs willing to embrace the evolving trends and innovations. From AI-powered personalization and voice commerce to AR/VR experiences and social commerce, staying informed and adapting to these advancements will be critical for success. Additionally, integrating cryptocurrency payments and prioritizing sustainable practices will help businesses align with changing consumer expectations. By staying ahead of the curve and embracing these future trends, entrepreneurs can unlock the full potential of e-commerce and thrive in the dynamic digital marketplace.

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The Future of Affiliate Marketing: Trends and Predictions for the Industry https://www.newsx.com/the-future-of-affiliate-marketing-trends-and-predictions-for-the-industry/ https://www.newsx.com/the-future-of-affiliate-marketing-trends-and-predictions-for-the-industry/#respond Tue, 12 Jul 2022 10:44:14 +0000 https://www.newsx.com/?p=747136 Affiliate marketing has evolved into a thriving industry, providing online entrepreneurs with a lucrative opportunity to generate income through promoting products and earning commissions. As technology continues to advance and consumer behaviors shift, the landscape of affiliate marketing is poised for significant changes in the coming years. In this article, we explore the emerging trends and predictions that will shape the future of affiliate marketing and offer insights for marketers to stay ahead in this dynamic industry.

  1. Rise of Micro-Influencers and Niche Affiliates:

In recent years, there has been a shift towards micro-influencers and niche affiliates who possess a dedicated and engaged audience in specific niches. Brands are recognizing the value of working with influencers who have a smaller but highly targeted following, leading to more personalized recommendations and higher conversion rates. The future of affiliate marketing will see an emphasis on these micro-influencers and niche affiliates, allowing for more authentic and tailored promotional efforts.

  1. Integration of AI and Machine Learning:

Artificial Intelligence (AI) and Machine Learning (ML) technologies are revolutionizing various industries, and affiliate marketing is no exception. AI-powered tools can analyze vast amounts of data to identify trends, predict consumer behavior, and optimize marketing strategies. In the future, affiliate marketers will leverage AI and ML to refine targeting, personalize promotions, and improve overall campaign performance.

  1. Influencer and Affiliate Collaboration:

As the lines between influencer marketing and affiliate marketing blur, we can expect to see more collaborations between influencers and affiliates. Brands will seek partnerships that combine the reach and engagement of influencers with the performance-based nature of affiliate marketing. This collaboration will enable marketers to tap into the influence of popular content creators while maintaining the benefits of a commission-based model.

  1. Shift Towards Performance Metrics:

Affiliate marketing has traditionally relied on metrics such as clicks, leads, and sales. However, in the future, marketers will focus on more sophisticated performance metrics that go beyond simple conversion tracking. Metrics like customer lifetime value, retention rates, and engagement will gain prominence, allowing affiliates and brands to assess long-term profitability and build sustainable partnerships.

  1. Expansion of Affiliate Niches:

While affiliate marketing has thrived in traditional niches like fashion, beauty, and technology, we anticipate a significant expansion into new and emerging niches. As consumer interests diversify, there will be opportunities for affiliates to cater to niche markets such as sustainable products, wellness, home automation, and more. The future of affiliate marketing will see a proliferation of specialized affiliates catering to specific audiences with unique interests and demands.

  1. Mobile-First Approach:

With the increasing dominance of mobile devices in online activities, a mobile-first approach will be vital for affiliate marketers. Optimizing websites, content, and campaigns for mobile platforms will become a priority. Additionally, the rise of mobile apps and social media platforms will provide new avenues for affiliate marketing, requiring marketers to adapt their strategies accordingly.

  1. Enhanced Tracking and Attribution:

Tracking and attribution have been key challenges in affiliate marketing. However, advancements in technology will lead to more accurate and comprehensive tracking mechanisms. With the adoption of blockchain and decentralized systems, transparency and trust in affiliate marketing will improve, giving marketers better visibility into the customer journey and ensuring fair compensation for their efforts.

Conclusion:

The future of affiliate marketing is bright and dynamic, driven by evolving consumer behaviors, technological advancements, and changing industry landscapes. By embracing emerging trends such as micro-influencers, AI integration, niche expansion, and a mobile-first approach, affiliate marketers can position themselves for success in this rapidly evolving industry. Adapting to new performance metrics, collaborating with influencers, and leveraging advanced tracking and attribution solutions will be crucial for staying ahead of the curve. By keeping a pulse on these trends and predictions, affiliate marketers can thrive and continue to generate income through the power of affiliate marketing.

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Delhi High Court dismisses Sona BLW appeal restricting Sona Mandhira from using logo https://www.newsx.com/delhi-high-court-dismisses-sona-blw-appeal-restricting-sona-mandhira-from-using-logo/ https://www.newsx.com/delhi-high-court-dismisses-sona-blw-appeal-restricting-sona-mandhira-from-using-logo/#respond Mon, 17 Apr 2023 16:05:11 +0000 https://www.newsx.com/?p=742665 The Hon’ble Division Bench of the Hon’ble High Court of Delhi, comprising of Justice V.K Rao and A.K Mendiratta vide judgment dated 17.04.2023, were pleased to dismiss the appeal and pending applications filed by Sona Mandhira Pvt Ltd & Ms. Mandira Koirala against the Impugned Judgment dated 22.02.2023 passed by the Ld. Single Judge granting an interim injunction restraining Sona Mandhira from using Sona BLW’s trademark/trade name/logo “SONA” in any manner or any other trademark/trade name/logo containing ‘SONA’.

Sona BLW had claimed that Sona Mandhira deliberately and illegally adopted a completely identical trade name “SONA” as part of its corporate name, despite being fully aware of Sona BLW and its predecessors uninterrupted, long, and continuous usage of the said trademark. The corporate name of Sona Mandhira was only changed recently on 22.06.2020 in the middle of the pandemic. Sona Mandhira contended that the present lis is essentially a family dispute between Mr. Sunjay Kapur i.e. Chairman of the Sona BLW, Ms. Mandira Koirala, sister of Mr. Sunjay Kapur and Ms. Rani Kapur, mother of Mr. Sunjay Kapur and that the Ld. Single Judge had erred in granting the injunction in favour of Sona BLW.

The Hon’ble Division Bench has expressed that as there being no perversity, arbitrariness or illegality in the exercise of discretion by the learned Single Judge, the impugned order warrants no interference. The Hon’ble Division Bench was also pleased to dismiss the application filed by Sona Mandhira thereby seeking permission to sell the existing stock of their inventory in the market. While dismissing the aforesaid application the Hon’ble Division Bench was pleased to hold that grave prejudice would be caused to SONA BLW if the same was allowed in face of the fact that the judgment of the Ld. Single Judge as well as the judgment in the appeal were in their favour. The Hon’ble Division Bench was of the view that the learned Single Judge has exercised his discretion judiciously, in concluding that in the facts of the case, equities lie in favour of the respondents, and that the respondents have been able to make out a good prima facie case for the grant of interim protection, and in granting the ad-interim injunction in their favour and against the appellants.

Sona BLW was represented by Senior Advocates Mr. Akhil Sibal and Mr. Rajshekhar Rao briefed by the team of Karanjawala & Company led by Ms. Meghna Mishra – Partner, Mr. Ankit Rajgarhia – Principal Associate, Mr. Tarun Sharma- Senior Associate, Mr. Karanveer Kathuria and Mr. Meeran Maqbool – Associates.

Sona Mandhira was represented by Senior Advocates Dr Abhishek Manu Singhvi, Mrs. Geeta Luthra, Mr. Rajiv Nayar and Mr. Dayan Krishnan, briefed by the team of Agarwal Law Associates.

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